Evidence-first product discovery

Build products with evidence, not assumptions.

Turn ideas into interactive experiences people can try, review and validate before you commit to building.

The problem

Most product work starts in fog.

Teams debate ideas, documents create interpretations, and mockups create expectations. Very little of that creates evidence.

Uncertainty

  • Debate picks the loudest opinion
  • Docs get read differently by every function
  • Mockups imply confidence they cannot prove
  • Roadmaps lock in before signal appears

Clarity

  • Real interactions expose friction early
  • Review input captures concrete reactions
  • Evidence highlights what is still unknown
  • Decision quality improves before coding begins

A better approach

Replace abstract debate with practical signal.

Horizon turns an idea into a playable prototype, gathers reviewer evidence, and helps you decide with confidence while the cost of change is still low.

How Horizon works

A signature workflow designed for decision confidence.

What Horizon creates

Everything you need to make better product decisions.

Evidence dashboard

The moment assumptions become actionable.

Validated assumptions

Assumptions tested 7
Validated with evidence 5
Confidence score 82%

Reviewer insights

    Outstanding questions

      Recommended next action

      Comparison

      Traditional flow creates assumptions. Horizon creates evidence.

      Traditional workflow

      • documents
      • meetings
      • opinions
      • assumptions

      Horizon

      • interactive prototype
      • real feedback
      • structured evidence
      • confident decision

      The moment everything changes

      The first time someone interacts with your idea instead of talking about it, the conversation changes. Opinions become observations. Assumptions become evidence. Decisions become easier.

      Pricing

      Launch with Starter. Live runtime is coming next.

      Your first month of Starter is USD 9, then USD 19 per month. Create, iterate, and publish static Plays today. Creator will open after live runtime and persistent data complete production validation. Cancel anytime. Prices are in USD and include applicable indirect taxes.

      Starter

      USD 9first month

      Then USD 19/month. Cancel anytime.

      For creating ideas and sharing static demos.

      • Create and iterate on ideas
      • Generate prototypes and reviews
      • Publish static Plays

      Creator Coming soon

      Live runtime

      For teams publishing Plays with persistent data and analytics.

      • Everything in Starter
      • Persistent data, analytics, and live experiences
      • Available after production validation

      Horizon Flow

      Custom/contract

      For orgs needing scale, controls, and support.

      • Volume-based runtime pricing
      • Governance and advanced access controls
      • Launch planning with dedicated support

      Policy: any published Play that uses database-backed runtime features is a paid experience.

      Sign in / Join Beta

      Join the first builders shaping Horizon.

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